You have probably head the phrase, “content is king.” Bill Gates shared about this ideas back in 1996. There are plenty of people reading this who were not even BORN in 1996! I may have been in 3rd grade when this blog post was written, but the sentiment is just as true as it was in the 90’s.
While I don’t disagree at all with the idea that content is king (it certainly is), I think there is another facet of the creative world to consider that might not get as much public recognition. When it comes to actually producing creative work, collaboration is king.
Solo vs team
If you want to get something done quickly then doing it by yourself is probably your best bet. The internet is full of people creating solo content, and there are many areas that are served best form the solo-entrepreneur. While there is nothing wrong with putting in the work and shipping a product, there is something special (some would say magical) that happens when people get together and work through and idea.
I have been part of some incredible creative meetings over the years where we walked in with one idea and walked out with a totally different, but even more amazing, plan of action. Something happened in the meeting when one set of ideas were connected like magnets to another idea to form an even greater idea. Human beings are wired for connection and the creative process is no different.
I have spent most of the last decade working with teams. When I look back over content that I have personally created, much of it has fallen flat or stalled out. But when I zoom out to look at projects that I have been a part of with different teams, I am instantly reminded of the power of collaboration and the work we can accomplish when we come together to create something truly great.
I started working at Highlands Fellowship in 2017. I came on board to help develop and grow their Online Campus and expand their digital reach. Over the last few years, I am have been able to connect with multiple teams and work on projects that ranged from website design to launching new churches and everything in-between. Here are a few projects that I was able lead or assist with over the last 4 years.
Website redesign – hf.church
The first project I contributed to when I came on staff at Highlands was to help overhaul our website. We had just switched to a new CMS and we were working toward integrating that into our new site. I had not had much experience with building websites or HMTL (other than customizing my MySpace page back in the day…), but I wanted to help this project come to life so I started learning all about HTML, CSS, and bootstrap and started building pages on the website.
We launched the site a few months after I came on staff and our team actually won an ADDY Design Award for the site. It was a highlight for our Creative and Communication teams and I was so glad I spent some time stepping out of my comfort zone to learn new skills and collaborate on a project. It was a huge win for the church and that site serves thousands of people a year. You can check it out by visiting hf.church
Highlands Is Home – a visual and messaging refresh
In 2019 we were approaching the 25th anniversary of the church and it was time to consider what the next 25 years might look like. Some of our teams started talking together about the opportunity for a refresh of our designs (logos, fonts, colors, etc) with an emphasis on a clear and direction vision for the future. We paired that branding update with updates to our physical spaces as well as the langue that we used to talk about Highlands.
We knew that a logo change was not substantial enough to make an impact; we needed to re-craft and consolidate our identity to a simple and approachable vibe that would instantly show who we were and the experience that someone might have at one of our campuses. We landed on the phrase Highlands Is Home and all of our exterior design, digital production, and dialogue began to shift to fit this feeling. It has not been an easy process (and COVID has not helped one bit), but it has been incredible to see these words and ideas taking root all across our campuses. From lobbies to language, Highlands is becoming a home for many in our communities.
Building new systems and training volunteers
Ministry work is… hard. It can also be isolating and there is a drift that can happen where you just take care of everything that needs to be done without invite people to join in. Training other people takes time and it can be a much longer process than checking a few check boxes.
In 2019, one of our campuses transitioned from a satellite campus to a new church. They are still part of our network and we work together with the staff closely, but it was an opportunity to rebrand and relaunch as a new work in that city. They took on a new name, a new design aesthetic, and a new way to manage the worship team and how we create gatherings. I stepped in to help produce some of the elements and run the new software that we were going to use to keep the band together on stage.
It started as an opportunity to use some of my skills from previous jobs and hobbies (music production, tech, etc) but it quickly grew from a behind-the-scenes scenario to something that needed much more attention and training. Teaching musicians a new way to play together is no easy task; it took hours of practice with plenty of trial and error scenarios to hit a stride. Then came the work of creating a process for these worship gatherings to happen each week (Sunday just keeps coming). It was a combination of messaging, creative elements, series ideas, song planning, all coming together to create a unified gathering from start to finish.
It took months of creating workflows and prototyping a system that could handle all the audio needs for live music and spontaneous elements. It also had to work consistently and needed to be easy enough for someone to run in a live environment. I spent hours (and hours) working with Ableton Live effectivity creating a working and stable template from scratch.
Fast forward to today. There are people at that campus running all that content without me. With time, training, plenty of screen recordings, and documentation there is now a system that several people can now use to do a process that I created from scratch. It is so rewarding to see something that started as an experiment solidified as an opportunity for service for other people. Was it worth all the time? You better believe it!
Work together. Create great content. Repeat.